Failure to understand your customers’ needs and wants could result in ill-informed marketing strategies. And when your company can’t satisfy their demands, they’ll likely turn to your competitors instead. To prevent this, deploying a customer relationship management (CRM) system can make a world of difference. Here’s a handful of reasons to make the switch. Grows […]

Many IT professionals believe small- or medium-sized business (SMB) owners should leverage the benefits of application virtualization. Some SMB owners, however, are confused with what it can do for them. Here’s a brief guide on what you need to know. What are non-virtualized apps? To understand app virtualization, first you need to understand how non-virtualized […]

SMBs are steadily transitioning from traditional phone services to VoIP solutions for team collaboration. Since VoIP threats don’t make headlines as often as cyberthreats like ransomware and phishing, not everyone knows how to combat them. Here are five tips to secure your company’s internet-based communication devices and services. Since the majority of VoIP services involve […]

With major improvements like Calendar.help, Outlook, and Surface Pen, you would think that Office 365 has already reached its full potential. With the Office Insider feature, you’re bound to be proven wrong as you’ll have access to new features that make Office 365 better with each update. These nitty-gritty improvements give a competitive edge to […]

There are countless apps on the Google Play Store, and this makes choosing the best ones for your tablet hard, to say the least. Some actually make your device more functional, while others simply don’t deliver. We’ve handpicked seven of the apps that will really help you get the most out of your Android device. […]

Why do hackers attack? Is it for money, notoriety, or political reasons? As a business owner, you should always try and find out the motive behind an attack to help you determine whether or not you’re a target and what data you need to protect. Let’s take a closer look at four different types of […]

When it comes to business computers, you can’t mess around. The wrong choice of hardware can pile up costs for any small- and medium-sized business (SMB). You don’t need unnecessary repairs, incompatible systems, and data breaches slowing operations down or draining resources. This guide will help your SMB make cost-efficient choices in hardware. Portability Laptops […]

A dissatisfied customer sounding off on a consumer complaint site about how unhappy they are can have serious ramifications to your company’s online reputation. It’s possible for these negative reviews to end up on the first page of your search results. However, businesses can fight back against these websites. Don’t engage site or users directly […]

Every marketing channel has best practices. For websites, it comes down to being user-friendly. Without this, even a terrific-looking website may discourage visitors from signing up for a free e-book or consultation. Be sure your website follows these 5 rules that make it easier to attract visitors and convert them. Make it mobile-friendly More people […]

With advancements in cloud computing, disaster recovery (DR) has become more efficient and affordable than ever. But many business owners still cling to DR myths that can safely be ignored. If you’re uncertain as to how DR has changed and are ready for an update, here are some myths that you ought to ignore.  Tape […]